Video Marketing in 2020: Six steps to create an effective video content strategy

Video marketing is continuing to grow in popularity and importance as the medium becomes a powerful tool for storytelling. According to a recent study by Hubspot, 64% of viewers are more likely to purchase a product online after watching a video. Consumers are also watching more videos than ever before, with research by Marketing Charts suggesting that by…

(VIDEO) Bowen Road Dog Poisoner: Why are the poisoners still at large?

Around 6 a.m. on a beautiful Sunday morning in 1995, lawyer Jonathan Midgley was walking his dogs on Bowen Road, a popular dog-walking road in the Mid-levels when he came across a Chinese man with a pink plastic supermarket bag who appeared to be putting down food on the ground. The man, approximately in his…

(VIDEO) Hong Kong’s distinctive neon signs are being snuffed out

Video by Daniel Ma & Emily Cheung The future of Hong Kong‘s famed neon skyline could be under threat. Changing tastes, new technology and tighter regulations mean the giant signs are losing their sparkle. For full text and translated soundbites, visit AP Archive : HZ HONG KONG NEON SIGNS

(VIDEO) Officials say the co-location plan doesn’t breach Basic Law

Hong Kong top judicial official denied breach of “One Country, Two Systems” in announcement on Tuesday on co-location arrangement of the express railway connecting Hong Kong and the mainland. The mainland authority can enforce criminal law in the southern Chinese city, as well as on board of the train in the future, as Hong Kong…

Gaining trust from Beijing is a faint concept, Legislator Alvin Yeung says

Gaining the trust of Central government is the biggest challenge for Chief Executive candidates because everybody is clueless about how to do that, Legislator Alvin Yeung Ngok-kiu said on a public forum. Legislators Alvin Yeung Ngok-kiu and Priscilla Leung Mei-fun, Higher Education Voter Bruce Lui Ping-kuen and Electoral Committee election defeat Sung Yun-wing attended a…

(VIDEO) Shining Light on Nepal

Video by Daniel Ma, Text by Alfred Lam & Daniel Ma  Pink Lee Wai-ki was a financial reporter. She was having a career of meeting tycoons, millionaires and was doing well. Then a friend suggested a trip to Tibet in 2006 and that made her rethink the purpose of her life. “I tried my best to be a…

Is Celine Dion saving Las Vegas?

Celine Dion’s achievement of finishing her 1000th show in Las Vegas became headline news of the city last month. This is her second run of residency shows in Sin City after her exceptionally successful “A New Day…” in 2003 that changed almost everything, not only assuring her status as a superstar and adding a few…

Back in the embrace of big city: New York City

Before I came to the U.S.A., my understanding of the country was very narrow. Most of my impressions of America were merely learned from popular dramas set in big cities such as Boston and New York. In my mind, New York City has always been another name for prosperity and flourish, as well as a must-go…

The stream in the Asian cuisine desert

Living in Bowling Green, a small college town in Ohio, getting high quality Asian food is almost impossible (the closest thing we have is Panda Express). Knowing that there is a small Japanese restaurant in a strip mall off E. Wooster Street, I decided to give it a try during lunch hours. Japanese as it…

The global child: Adapting to adoption in a transracial family

The 2015 annual report of the U.S. Department of State says, Arabella McDonald could well be one of the 300,000 people who were adopted internationally in the past 15 years in America. On top of that, she is also one of the 120,000 American children who belong to a different race than their adoptive parents…